OG Approved - No BS Tech News # 86

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Latest Industry Trends and News šŸ“ˆšŸŒ

šŸ’”What’s the Big Idea?

Apple Intelligence is Apple’s unified AI platform, first introduced in October 2024, that brings generative AI features, including writing tools, image generation, enhanced Siri, Visual Intelligence, and live translation, into core apps and services across the Apple ecosystem.

šŸ”‘ Key Takeaways for Readers:

1. Seamless AI Integration Across AppsApple Intelligence injects generative AI capabilities—such as text summarization, tone-based writing assistance, and custom emoji generation (Genmojis)—directly into apps like Messages, Mail, Pages, and Notes.

2. Smarter, Context-Aware SiriSiri has been revamped with deep integration into the OS and apps: it now has onscreen awareness (like glowing screen edges). It can perform complex tasks—such as editing a photo and inserting it into a message—based on what you're doing.

3. Upcoming AI Features via iOS 26New AI-driven features like Visual Intelligence—allowing image searches and smart context actions from screenshots—and real-time live translation across Messages, FaceTime, and Phone, are expected to launch later in 2025 with iOS 26.

⚔ Why It Matters (OG lens):

Apple Intelligence matters because it brings powerful generative AI directly into the Apple user experience—without needing separate apps—positioning Apple to compete head-to-head with AI leaders like Google and OpenAI via deeply integrated, context-aware tools on its devices.

⭐OG Rating: 4 out of 5

Rationale: Apple’s strategy of weaving AI features into everyday apps and enhancing core services like Siri feels thoughtfully executed and privacy-conscious. Still, the delay in delivering a truly conversational, robust AI assistant—especially compared to rivals—and pending rollout of features like Visual Intelligence and live translation temper its impact slightly (but it's still very compelling overall)

šŸ’”What’s the Big Idea?

Ask Ralph is Ralph Lauren’s new conversational AI-powered stylist tool—built with Microsoft’s Azure OpenAI—that lets U.S. app users get real-time, personalized outfit recommendations from the Polo Ralph Lauren catalog using natural language prompts.

šŸ”‘ Key Takeaways for Readers:

1. Tailored, Shoppable Outfit SuggestionsUsers interact through natural language (e.g., ā€œWhat should I wear to a concert?ā€), and the tool returns visually styled, shoppable laydowns of head-to-toe Polo Ralph Lauren outfits based entirely on in-stock items

2. Built on Brand Identity and Inventory ControlDeveloped in partnership with Microsoft via Azure OpenAI and trained on Ralph Lauren’s own images, campaigns, editorial content, and product data, the AI ensures that recommendations reflect the brand's aesthetic and real-time available inventory—a curated experience distinct from multi-brand AI shopping tools

3. Future Enhancements PlannedInitially limited to the U.S. mobile app and the Polo men’s/women’s collections, Ralph Lauren plans to expand Ask Ralph to other lines, regions, and platforms, and enhance capabilities—such as adding preference memory, voice prompts, and image-based search functionality

⚔ Why It Matters (OG lens):

This matters because Ask Ralph allows Ralph Lauren to preserve its brand voice and styling heritage while delivering personalized, AI-driven shopping experiences directly within its ecosystem—reinforcing brand control in a landscape increasingly dominated by multi-brand AI tools.

⭐OG Rating: 4 out of 5

Rationale: The tool represents an elegant fusion of legacy brand identity, personalization, and AI convenience—delivering a tightly controlled, immersive styling experience. The rating is moderated by its current limitations (U.S.-only, app-based, limited catalog) and the need for broader adoption and feature maturity to fully realize its potential.

Visitors look at Tesla’s Optimus robot at its exhibition booth during the World Artificial Intelligence Conference in Shanghai in July 2024. Photo: AFP/Getty Images/TNS

šŸ’”What’s the Big Idea?

Tesla has launched an official ā€œTeslaAIā€ Weibo account to begin promoting its AI technologies—especially the Optimus humanoid robot—in China as a precursor to a broader market push over the coming years.

šŸ”‘ Key Takeaways for Readers:

1. Showcasing Optimus & AI EcosystemThe Tesla AI account debuted with posts featuring images and video of the Optimus robot—one teasing a golden-exterior model with the caption ā€œI continue to work hard to improve my physique,ā€ and another showing the robot serving popcorn—alongside hints at showcasing Tesla’s autonomous driving, Robotaxi, and Cortex supercomputer technologies.

2. Building Brand Momentum in China’s Competitive Robotics SpaceAnalysts interpret the launch as groundwork for Tesla to leverage its brand recognition and begin penetrating China's rapidly expanding humanoid robotics market, positioning itself for a major push in the next three to five years.

3. Robust Growth Ahead for China's Robotics SectorWith competitors like Unitree Robotics and AgiBot already active—and China’s robotics market projected to grow at 23% annually to reach US$108 billion by 2028 (up from US$47 billion in 2024)—Tesla is entering a fiercely competitive but fast-growing sector.

⚔ Why It Matters (OG lens):

This matters because Tesla is laying the cultural and promotional foundation for its AI-driven robotics ambitions in China—one of the world’s fastest-growing markets for humanoid robots—signaling its intent to become a serious contender in this high-stakes, strategically important field.

⭐OG Rating: 4 out of 5

Rationale: Tesla’s move aptly combines marketing savvy with strategic foresight—using social media to seed interest and brand presence early in a burgeoning market. The rating is tempered by the fact that this is a preliminary outreach rather than a full-scale product launch, and Tesla still faces strong domestic competition and regulatory nuances in China.

Sam Altman and Gary Marcus, composite image, shows two middle-aged men in business attire speaking into microphones at formal events.

šŸ’”What’s the Big Idea?

The release of GPT-5 sparks not jubilation but a philosophical reckoning, underlining that large language models—despite their impressive outputs—lack real understanding and expose the brittle limits of current AI paradigms.

šŸ”‘ Key Takeaways for Readers:

1. GPT-5’s Disillusion as Wake-Up CallRather than representing a leap toward AGI, GPT-5 has prompted widespread disappointment and renewed validation for critics like Gary Marcus, who emphasize the fundamental fragility and superficiality of deep-learning-based language models. Marcus argues these systems mimic understanding through pattern-prediction, not genuine comprehension.

2. Misplaced AGI HypeMuch of the excitement surrounding GPT-5 stems from anthropomorphic projection—mistaking fluent mimicry for meaningful cognition. Beneath the surface, these models remain statistical engines, incapable of the embodied intelligence or context-aware reasoning that characterizes true human understanding.

3. Historical Echoes of AI SkepticismBrosnahan aligns current critiques with AI realism's past, referencing philosopher Hubert Dreyfus’s 1960s–’70s challenge to symbolic AI. Dreyfus argued that genuine intelligence arises from embodied, contextual ā€œknow-how,ā€ not mere rule-based symbol manipulation—an insight that resonates with ongoing skepticism toward LLMs.

⚔ Why It Matters (OG lens):

This matters because GPT-5’s release isn’t just a technical update—it’s a philosophical inflection point that reminds us how much deeper our understanding of intelligence—and our AI aspirations—must go before claims of artificial general intelligence can withstand scrutiny.

⭐OG Rating: 4 out of 5

Rationale: The article delivers a thought-provoking and intellectually rich critique that pushes beyond hype and highlights essential philosophical caution. It grounds contemporary disappointment in a broader historical and conceptual narrative. It falls just short of a perfect score because it stops short of offering a clear vision for what comes next—what AI architectures or theories might transcend the limitations it outlines.

OG approved quote
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ā—¼ I am Olivier Gomez, best known as OG.
ā—¼ I support executives and companies in navigating the Automation and AI landscape and getting tangible results from the technology.
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