Lovable Isn’t Just a Product. It’s a Movement.

Take 7 minutes — that’s all it takes to understand how 99% of the world just got the power to build software.

FROM THE RAISE SUMMIT TO A $75M REVELATION

Last week, I had the privilege of serving as one of the ambassadors for the RAISE Summit in Paris — a high-profile gathering of builders, investors, and AI pioneers reshaping the future of tech.

Among the many standout moments, one session hit harder than the rest. Its title?

“$75 Million ARR in 7 Months.”

The speaker was Anton Osika, CEO of Lovable.

The moment he started talking, it was clear: this wasn’t another hype merchant riding the AI wave. This was a founder with gravity. With proof.

But this article isn’t just about a hypergrowth startup.It’s about what this startup represents:

The end of the coding monopoly — and the start of a world where the 99% can finally build.

THE SOFTWARE REVOLUTION WE DIDN’T SEE COMING

For decades, software has shaped every part of our lives. Yet only a tiny sliver of the world — the developers — had access to the tools that shaped that future.

Until now.

Lovable is the proof point that the era of “engineers only” is over.

  • Not because of better training.

  • Not because of bootcamps.

  • But because AI finally removed the friction.

Anton put it plainly:

“Software has been eating the world. But less than 1% of people can cook.”

Lovable changes that. It lets everyone build software — not just tech people. Not just founders. Everyone.

Websites. Apps. Internal tools. Customer platforms.From idea to working product. In hours.No code. No engineering background. No barrier.

WHAT LOVABLE REALLY DOES: COMPILING HUMAN INTENT

This isn’t a no-code tool.It’s a human expression compiler.

You describe what you want. Lovable builds it.

  • Need a client portal? Done.

  • Want to clone a SaaS model? Easy.

  • Need to integrate payment and analytics? It’s native.

AI isn’t used to assist engineers.It’s used to replace the need for engineers at the ideation and MVP stage.

That changes:

  • Who gets to innovate

  • How fast ideas become real

  • What the startup lifecycle looks like

THE EXPLOSION: FROM $0 TO $75M ARR IN MONTHS

Lovable launched just seven months ago.Since then:

  • 1.5 million users have signed up

  • 180,000+ pay monthly

  • 70,000 new projects per day are created

These aren’t just hobbyists.They’re teachers, designers, consultants, farmers, and creators.They’re building real businesses.Launching real SaaS products.And making real money — in some cases, six or seven figures.

Because the bottleneck — needing to code — is gone.

WHY THIS MATTERS FOR THE PLANET, NOT JUST THE PRODUCT WORLD

We are watching the democratization of creation.

Before:

  • You needed technical talent to build

  • You needed capital to hire that talent

  • You needed months to ship

Now:

  • You need an idea

  • You write a prompt

  • You ship in hours

It’s not hyperbole to say this is as important as the printing press for digital products.It gives creative power to the majority.It flips the power dynamic.

The next wave of innovation won’t come from Silicon Valley.It’ll come from the people who never thought they could build.

HOW LOVABLE PULLED THIS OFF — AND BEAT THE COMPETITION

When Lovable launched, there were multiple well-funded US startups in the same space.

Today, Lovable is 2X ahead in traffic.Why?

  • Better UX: They focused on human input, not engineering prompts

  • Faster outcomes: No plugin hell, no setup walls

  • Team obsessed with users: Not demo day decks

Anton’s strategy wasn’t to pitch AI.It was to build an experience around non-technical creators.

CASE STUDIES: WHO’S BUILDING WITH LOVABLE?

Three major buckets:

  1. New Entrepreneurs

    1. From solopreneurs to side hustlers

    2. Building SaaS clones, productivity tools, e-commerce backends

    3. Revenue? Many in the tens or hundreds of thousands

  2. Internal Innovators

    1. Product leads and ops teams

    2. Prototyping features, aligning roadmaps, replacing Excel with apps

  3. Small & Midsize Businesses

    1. Building CRMs, dashboards, and customer flows

    2. No dev team required

From a Brazilian education startup to a solo builder replacing DocuSign, the use cases are as diverse as the people now empowered.

A EUROPEAN STORY — AND A GLOBAL FUTURE

Lovable didn’t come out of Palo Alto.It came out of Europe.

Why? Because in Europe, the best engineers weren’t locked up in FAANG.They were hungry. They were free. They wanted to build.

Anton built a mission-led team, not a resume-based one.And that showed in speed, focus, and product intuition.

THE PLATFORM VISION: MORE THAN MVPs

Anton’s vision isn’t to help people build MVPs.It’s to become the platform businesses run on.

From ideation to:

  • QA and testing

  • Payments

  • Deployment

  • Analytics

  • Feedback loops

Everything in one collaborative, AI-native, visual interface.

Think: if Notion, Vercel, Zapier, Stripe, and Firebase had a child — and it spoke human.

THE TRUE CHALLENGE: EDUCATION & TRUST

Anton knows the biggest barrier now isn’t capability.It’s belief.

So the roadmap isn’t just features.It’s:

  • Education

  • Visual transparency

  • Guided workflows

Because when people trust what they build, they build more.

SIGNS YOUR ORG IS FALLING BEHIND

Anton’s test for any exec:

  1. Are people excited and experimenting with AI?

  2. Are you creating space to socialize, test, and adopt new workflows?

If not?

You’re not preparing for the new normal. You’re protecting the old one.

THE NEXT GOOGLE MIGHT NOT TOUCH CODE

This is the headline.The one worth repeating.

Because if software becomes a natural language game —Then the best builders aren’t developers.They’re Thinkers.Creators.Listeners.Doers.

And for the first time in history — they’re unblocked.

Anton closed with this:

“There’s never been a better day to start a company than today.”

And if you understand what Lovable really is?You know he’s right.

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